The following is reprinted in its entirety from the
Detroit Free Press. If I wrote it you might think I was gloating.......or something.
December 13, 2007
BY MARK PHELAN
FREE PRESS AUTO CRITIC
For the first time in a couple of decades, General Motors can be reasonably confident the light at the end of the tunnel isn't an oncoming train.
GM scored four of the six finalists Wednesday for the 2008 North American Car and Truck of the Year, and it might be on its way to sweeping the coveted awards for two consecutive years, an unprecedented feat for any automaker. The Saturn Aura midsize sedan and Chevrolet Silverado pickup won this year.
Advertisement
It's a payoff for years of work in improving quality, fuel economy, technical sophistication and overall vehicle appeal by the world's largest automaker, which delivered on its promises even as it went through painful downsizings and the reorganization of its engineering and design teams around the world.
"There's no doubt GM is doing a lot of things right," said John McElroy, host of the TV program "Autoline Detroit" and -- like me -- one of the 46 American and Canadian journalists who vote for the awards.
The Cadillac CTS sport sedan and Chevrolet Malibu midsize sedan are finalists for car of the year, and the Buick Enclave crossover SUV and Chevrolet Tahoe hybrid SUV are finalists for truck of the year.
The other finalists are the Honda Accord midsize sedan and Mazda CX-9 crossover SUV. The winners will be announced Jan. 13 at the North American International Auto Show in Detroit.
Two words explain GM's dominance of the finals: "Better products," said juror Michelle Krebs, editor of AutoObserver.com.
"It's good news for GM," she said. "It gives them credibility. The Enclave is a good-looking vehicle, and the customers are voting for it. The Malibu is one of the best -- if not the best -- midsize sedans. The CTS is terrific, and the hybrid Tahoe is innovative."
However, neither the nomination nor even winning an award guarantees sales success.
Despite kudos like GM's nominations and Ford's strong performance in recent quality surveys, "the nagging problem the domestics have is that people don't believe their vehicles measure up in design and quality" to foreign brands, Krebs said. "The fact is, they do."
To fully understand how highly we voters think of GM's new vehicles, consider a couple that didn't make the finals.
Mercedes-Benz introduced an all-new version of its best-selling car, the C-class sedan, this year, but Cadillac's CTS stood onstage Wednesday at Cobo Center as a finalist and its direct competitor from the world's most revered luxury automaker did not.
On the truck side, the Tundra, Toyota's self-proclaimed most significant vehicle ever, couldn't crack the top three.
There have been years when GM managed to get only a single vehicle into the finals, and one year when it didn't have even one finalist.
Thousands of people contributed to the reversal of fortunes, but McElroy said it's hard to overstate the contribution of GM's design team, led by Ed Welburn.
"There's been a dramatic turnaround," McElroy said. "I'm knocked out by what Ed Welburn is doing these days."